- Banner/Logo
- Menu Bar
- Search Engine
- Record Label Logo
- Sign-In and Register
- Shop-March and Music
- Tour info including the option to buy tickets
- Press coverage
- Images and Videos
- Tour footage
- Behind the scenes
- Quizzes/games for the consumer
- Background about the artists
- 'Contact us'
- social media links for the band/artist
- subscription options
Websites provide a synergised, technologically converged platform where everything is provided for the consumer via one central hub. The artist/record label is able to promote and market their product (the artist) and sell them as a brand along with their music, merchandise etc.
Rihanna:
Rihanna's website and brand is evidently very focused on image and fashion. This comes across in her very visual website featuring a hoard of pictures on the home page of her wearing her FentyXPuma collection and images from her concerts.
The website is very easy to navigate around as the left-hand-side bar stays visible on every page. There is a consistent black and white color scheme which keeps the atmosphere sheek and ordered.
One feature of the website that I hadn't seen before on other websites, was the 'Rihanna now' tab. By clicking on this tab, it brings up a calendar of all every event Rihanna-related happening right now or in the future. I think this is a very interesting idea which we could take inspiration from for our website.
I also really like how every social media page is listed on the side bar; this makes it so quick and easy to get to these pages and will therefore get more people involved.
After our research, we now know we want our artist/band website to do the following:
- sell the artist as a brand
- sell their music
- be very visual - photos AND videos
- be informative - tour dates, music release dates, clothing lines, interviews, new partnerships
- credit the institution
- be very interactive and easily accessible
- sell merch
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