Our primary audience is young people, predominantly girls, aged 16-25. We will hopefully appeal to girls who like to stay 'on-trend' with their fashion, music and cultural choices. They will also be girls who like socialising with their friends and don't like to be too ordinary-girls with a bit of colour in their life! We want them to relate to our artist's vibrant style and personality and not wish to be held back b anything or anyone.
Secondary Audience: Fans of the synth-pop genre
Our secondary audience will be people who love to listen to synth-pop as our debut single, along with the rest of our album will be based around this genre.
Tertiary Audience: 16-25 year old males (boyfriends and friends)
For our tertiary audience, we will be targeting young boys. They will, perhaps, be the boyfriends/friends/brothers of our primary target audience. These might be the people who decide to buy the album for their girlfriend or take them to see the concert as a friend.
It is important to have a clear idea of who our target audience is, on every level, so that we can use the most appropriate platforms when starting to distribute our products and artist brand. It is also important to have what the audience is attracted to and enjoys in mind all the time, so we are constantly making decisions referring back to what matters the most - our consumer.
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