Introduction

I am in group 1 with Pru Carter-Phillips (8128) and Ella Budgett (8120). To view my portfolio evidence please click on the following three labels, on the right, named; A2 Research and Planning; A2 Construction and A2 Evaluation.
Please view our music video for MiraJax - Best Be Believing

Please view our music video for MiraJax - Best Be Believing

Front and Back Digipak

Front and Back Digipak
Above shows the front and back panels of our digipak

Inside Digipak

Inside Digipak
Above you can see our inside panels of our digipak


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Tuesday, 20 September 2016

R + P Post 4: Audience groups of interest

We were, from the start, particularly interested in the UK audience; in particular the London audience. We also decided to target our music video towards both males and females between the ages of 16-25, however, predominantly females.


Obviously we are able to relate to this audience group an have a lot of people we can use to get audience feedback which is a bonus, but we also believe this age group in particular reflects 'the now'; we think this age group are most likely to be the most in-sync with the latest trends in music, fashion and the media which makes them the perfect target audience for our genre. The stretch in ages from 16 to 25 is evidently big and often most 16 year olds' lives will be very different to that of a 25 year old, but we think this will be beneficial as we are able to create a reach to a diverse, yet similar group of young people.

Below is a video in which Flora Cox, a 17 year old female, tells us what sorts of music she listens to, how she listens to it and where.


From our audience feedback, we know synth pop and electronic sounds in music are widely popular within our audience group; even though sometimes audience members didn't know the genre name for the tracks they enjoyed.

Some name's of synth pop and contemporary r&b artists our audience enjoys:


  • Craig David
  • Drake
  • Ciara
  • Trey Songs
  • Frank Ocean
  • Omarion
  • AlunaGeorge
  • Marina and the Diamons
  • La Roux
  • Kanye West
  • Disclosure
  • Chase and Status
  • Rihanna



















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