AS R+P Post 2: Our target audience

Core TA
Our chosen core target audience for our film will be 15 to 24-year-olds. We originally wanted our core TA to be 15 to 19-year-olds but after discussion, we felt this spread of 4 years was too narrow an audience and that our film would appeal to people aged 20-24 also.
Our film is not skewed towards any particular gender; our opening sequence focus' on one of the main girl characters' life but the rest of the film will be equally based on characters from both genders therefore appealing to the male and female audience.
Secondary Audience
The secondary audience for our film will be the British audience. This is because our film is based in London and will be strong on British teenage culture. Our secondary audience are also fans of the British Indie genre because we want our film to show the gritty British indie features we believed worked so well in films such as 'KiDULTHOOD' and 'Girl, Interrupted'.
Certification
We researched 'Girl, Interrupted'-a film containing similar themes to our film-and found that it was classified a 15. We then researched the features of 15 certification on IMDb which state that the use of 'strong violence', 'sexual nudity' and 'drug taking' came under the 15 category. As we have chosen to include these features in our film and believe to use these features the same way they were presented in Girl, Interrupted, we have classified our film a 15.
Tertiary Audience
We wanted our tertiary audience to be domestic abuse awareness campaigners. As our film has a sub-story about a girl abusing her boyfriend, we thought this could appeal to men who feel oppressed by thew usual stereotype that the man is the violent half in a relationship where there is violence. Campaigners or schools may like to use scenes from our movie to show in conferences or assemblies as part of their message.