Evaluation Q4: How do you think your prelim experiences will impact on your approach to next term's music video coursework?

Next term we will be required to make our own music video, choosing a non-mainstream track and creating a brand for our artist(s). This will be interesting to see what challenges we will come to face and what skills used in this prelim will prove beneficial. I am very excited to take part in next year's project and have already come up with some ideas for tracks and performance.

Skills we will be able to carry on to next year's project:                                                                         

• lip-syncing

                             

• performance skills-these could be used ourselves but also could be passed on to our actors
• choreographing skills-having been taught several dance routines, I think we have all picked up some moves which could be reproduced, if needed, in our own music videos
• organising shoot schedules and dance rehearsals-we now know how much practice is needed to go into a music video if we want a professional outcome and to make our actors feel as if they know exactly what they are doing. This all contributes to a smoothly run shoot day with minimal hiccups



Us cheer-leading from behind the camera

• how to warm up our actors in both dance and performance-we played games with Jasmine such as 'woo-ha'

Skills we will need to develop: 

• how to create a music video with a successful mix of performance and story line in order to intrigue the audience but still follow the typical conventions of a music video. We will definitely do lots of research next year into what the conventions are and which we will replicate or challenge
• Next year we will be shooting in the seward studio so we need to consider how to use lighting and use the cyclorama to create our performance shots. 

In conclusion, acting in this music video for "Shake It Off" has taught me some valuable performance skills such as how to present my facial expressions, how to pull of dance routines and how to lip-sync in a believable way. It has also improved my editing skills and allowed me to observe how a music video is shot so in future I can replicate these observations.